Kini sudah banyak perusahaan yang membuat blog. Tapi masih banyak perusahaan yang masih belum menyadari manfaat blog untuk bisnisnya. Mungkin, karena belum memahami peran blog yang sangat besar bagi bisnisnya. Jika perusahaan membuat blog, kemudian mengelolanya dengan baik, maka dia akan mendapatkan peluang untuk mendapatkan pelanggan, memelihara pelanggan lama, bahkan mendapatkan dukungan dari pelanggan.
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Ada dua faktor penguat brand yang bisa dilakukan oleh blog. Pertama karena blog akan memantu kemunculan merk Anda di mata pengguna internet. Brand Anda akan semakin dikenal dan diingat oleh pelanggan. Yang kedua dengan blog Anda bisa mempertegas dan memperkuat nilai dan positioning yang dibawa oleh brand Anda. Tulisan-tulisan Anda bisa didesain sedemikian rupa untuk maksud ini.
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